cni-modernization: Re: Net Advertising
Re: Net Advertising
Mike Ellsworth (mellswor@firewall.nielsen.com)
Wed, 10 Nov 93 09:51 CST
Message-Id: <m0oxHp4-0001vxC@firewall.nielsen.com>
Date: Wed, 10 Nov 93 09:51 CST
From: mellswor@firewall.nielsen.com (Mike Ellsworth)
To: cni-modernization@cni.org
Subject: Re: Net Advertising
Jim Little said:
>> I've already seen the impact of
these 'market forces' in the alt.cdrom newsgroup. Alt.cdrom tends to attrat
a lot of advertisers, perhaps because it is so specific. At any rate, we've
had many people post lists of cdrom's they have for sale -- the people on the
newsgroup reacted instantly. Some were for it, and some were against it, but
enough people said, "I will not buy from anyone who posts a sales list on this
group" that the lists stopped. Some flames naturally followed :) but, the
participants of the group made their views known, and the advertisers listened.
There's nothing like having one of -your- advertisements starting a flame
war... it's not good for business! <<
In the current environment, folks have enough energy to flame the
occasional advertiser that oversteps the bounds. But what if there
weren't a few, but hundreds of advertisers? Who's got the time or energy
to flame then? Unless there are guidelines, or firmly established
etiquette, I feel that most people will just install filters, or otherwise
do their best to ignore unsolicited advertisements. IMHO.
Mike Ellsworth
mellswor@firewall.nielsen.com
"Yes, *that* Nielsen"
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