cni-modernization: Re: Marketing on the 'Net
Re: Marketing on the 'Net
Phil Kratzer (pak@netcom.com)
Fri, 13 May 1994 23:29:53 -0700 (PDT)
Date: Fri, 13 May 1994 23:29:53 -0700 (PDT)
From: Phil Kratzer <pak@netcom.com>
Subject: Re: Marketing on the 'Net
To: To all the Lurkers <com-priv@psi.com>, cni-modernization@cni.org,
In-Reply-To: <199405140331.UAA12690@mail.netcom.com>
Message-Id: <Pine.3.89.9405132244.A1623-0100000@netcom12>
Mike,
I believe this is a multi-stepped process.
Step 1: Establish a Presence on the Internet. First, register a
domain name that can begin to create a company identity. Then start
with a Mailbot (auto mail reply) as this gives the widest Net access,
add in gopher, ftp, wais and www access. Have this done by a service
bureau such as ourselves. (Rob Raisch, The Internet Company and
Electronic Newstand fame, provides the technical support.) We provide
customer service and client contact.
Step 2: Create a desire for your target audience to retrieve
information from your site. This is accomplished through many
tradition methods of marketing except for unsolicited e-mail or
inappropriate news group posting. This is something that you or
someone in your organization can do or you can hire a company like
ours. We provide text or copywriting, marketing direction and strategy,
appropriate announcement posting, mailing list development and support
and any other assistance needed to increase the exposure, traffic and
actions steps desired from the prospect or client.
Step 3: Promote your site through all of your normal marketing
efforts particularly print media. Remember with 20-50,000,000 people
on the Net some of your prospects and customers are here. You just
don't know which ones. Help them to find you. And for those who are
not yet here, tease them to get here soon. ie. special promotions, etc.
Step 4: Create mailing lists that are focused on announcements
that your clients or prospects want to be informed about, (similar to
O'Reilly); mailing lists that focused on discussion relevant to the
problems that your products or services solve.
Over time, you will:
o development many new customers certainly enough to pay for the
service,
o expand your business with your existing clients, and
o reduce your customer service expenses by providing answers that
would have to be answered someother way.
Overall, marketing on the Internet is a no lose situation. And
there is nothing like live real time experience to learn how to make
the media work for you.
Phil
PS. for more information on our services sernd e-mail to info@bizcenter.com.
Phil Kratzer, CEO
National Response Corporation
phil@bizcenter.com
214/458-7625
"Building bridges between the global Internet and
the global business community"
We help businesses to first, establish an Internet presence and then
create an awareness of that presence on the global Internet.
copyright. National Response Corporation - 1994
On Fri, 13 May 1994, Mike Harding wrote:
>
> I doubt anyone could find a more sympathetic list to ask if 'Net Ads are
> OK, but here goes, anyway.
>
> I think it was said well that effective advertising, via *any* media, should
> be alright, in that it's implied that you're delivering information to a
> targeted audience that values it (hopefully along with your product or
> service).
>
> My big question, to twist this thread a bit, is HOW do we -- as marketers
> of the 90s -- get our message out via a medium like the Internet in a way
> that achieves the impact of traditional broadcast, while not shaking
> everyone's sensibilities?
>
> Maybe only a "commercial" on-line medium can deliver on this (e.g. AOL,
> CompuServe, Prodigy)? Or do we wait (and wait, and wait) for Interactive
> TV, and whatever ad paradigm takes shape therein?
>
>
> *************************************************************************
> * Mike Harding ****** *
> * Marketing * **** *
> * Grooming Products * ***** *
> * Gillette USA * **** *
> * milhomme@umbsky.cc.umb.edu ****** *
> *************************************************************************
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