roundtable: Have you looked at LOOKNet?

roundtable: Have you looked at LOOKNet?

Have you looked at LOOKNet?

Jody Gorran (jgorran@gate.net)
Wed, 15 Feb 1995 13:09:36 -0500 (EST) 

Date: Wed, 15 Feb 1995 13:09:36 -0500 (EST)
From: Jody Gorran <jgorran@gate.net>
To: Roundtable@CNI.ORG
Subject: Have you looked at LOOKNet?
Message-Id: <Pine.A32.3.91.950215130712.36211A-100000@seminole.gate.net>


To my fellow subscribers to the national TPR Roundtable,

I'd like to introduce myself.  My name is Jody Gorran and I am the 
Director of Strategic Planning and sort of all-around founding guru for 
LOOKNet Communications Corporation.  We have developed a new online 
service which we call LOOKNet, which stands for Locally Originated Online 
Knowledge Network.  While we have not as of yet officially anounced 
LOOKNet to the public, I very much wanted you to have the opportunity to 
get a first-hand preview of what we're doing and why we believe that we 
have developed something very special.

We wish to set up joint ventures with local media outlets such as TV 
Stations, radio stations, cable systems and newspapers to create a 
network of self-contained geographically-specific LOOKNets as a sort of 
missing link in the online marketplace.  We are able to provide the 
hardware, the software, basic content parameters and an extensive local 
marketing program that we hope will help to grow the online service 
industry for all providers from the current 6 million to the potential 
of 10 million to 20 million or more users over the next several years.  
While we have the backing of one of the largest computer leasing 
companies in the world, we are not attempting to position LOOKNet as a 
competitor for subscribers with the major online services.  In fact, our 
plans are for LOOKNet to function in a sense like a local switch which 
could take you to many places, including the major services.  
Preliminary discussions with a major service has shown definite interest 
in the possibility of using LOOKNet as a means of creating a new pool of 
potential subscribers to their service as well as our own.  LOOKNet's 
mission can surely coexist with and help encourage the further growth of 
all online services and the World Wide Web. 

In its simplest form, LOOKNet is designed to be a local information 
utility accessible by dial-up or through broadband cable, created to help 
empower people to take greater control of their day to day lives.  While 
we may think globally, we will be programming locally with a breadth and 
scope of local information previously unavailable through any other source.
We hope to be able to break through the paradigm that seems to indicate
that one originally logs on to an online service for reasons quite 
distinct from why one stays online.  We would like to have a role in 
helping this industry to grow and prosper for everyone.

For our local joint venture partner, we believe we can provide a new 
economic model, the LOOKNet model, which will provide greater
financial opportunities than can generally be achieved through alignment
with either the major online services, the World Wide Web or creating 
one's own bulletin board service.  We would have a true partnership with 
a sharing of revenue such that we would not be successful unless our local 
partner was successful.  Revenue streams would come from very reasonable 
subscription fees, premium service fees, sale of advertising space, 
leasing fees for online stores in the LOOKNet Mall and sales of additional 
products and services.  Beyond the hardware and the software, we will be 
also working closely with our local partner to execute our extensive local 
marketing plan.

And just as important, we are talking about now and not someday.  LOOKNet 
is not vaporware but a system that currently exists and is ready to be 
deployed today in a dial-up mode in any geographic area. We have a LOOKNet 
demonstration system up and running and ready for you to loggon. While our 
current terminal package is designed for DOS, we are working on a WINDOWS 
package which will be available shortly.  A MAC terminal package is also 
planned.

If you'd like to learn more about LOOKNet and take a tour, we'd be happy 
to send you a free copy of our DOS communications terminal package, 
details about logging on and more information about LOOKNet.  Just e-mail 
me your name, company or other affiliation, snail-mail address and phone 
number and you can have a first look at LOOKNet.

We think LOOKNet is something special.  Have you looked at LOOKNet?

Jody Gorran     Director of Strategic Planning   LOOKNet Communications Corp
        jgorran@gate.net  TEL: 407 687-8077  FAX: 407 798-5344
         LOOKNet: Locally Originated Online Knowledge Network
                          Have you looked at LOOKNet?

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