roundtable: FCC ponders marketing on Internet (WSJ via EDUPAGE)


roundtable: FCC ponders marketing on Internet (WSJ via EDUPAGE)

FCC ponders marketing on Internet (WSJ via EDUPAGE)

W. Curtiss Priest (BMSLIB@mitvma.mit.edu)
Wed, 19 Apr 95 08:23:07 EDT


Message-Id: <9504191226.AA23408@a.cni.org>
Date:         Wed, 19 Apr 95 08:23:07 EDT
From: "W. Curtiss Priest" <BMSLIB@mitvma.mit.edu>
Subject:      FCC ponders marketing on Internet (WSJ via EDUPAGE)
To: Telecommunications Policy Roundtable <ROUNDTABLE@CNI.ORG>


FTC PONDERS CYBERMARKETING
The Federal Trade Commission is planning to set up its own Web site for
gathering information and opinions about the need for policing advertising
practices on the Internet.  "I am not an advocate of fixing something that
isn't broken," says the FTC Commissioner.  "But I want to be wary of when
they might break."  Some analysts predict that commercial services may
start charging a fee for the option of deciding how much advertising comes
your way, and how much of your information goes back to marketers,
resulting in a "privacy ghetto," where only those who could afford to pay
for privacy would have it, and those who couldn't would be at the mercy of
marketers.  (Wall Street Journal 4/14/95 B5)

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