roundtable: Audience tracking system

roundtable: Audience tracking system

Audience tracking system

Rick Crawford (crawford@cs.ucdavis.edu)
Fri, 28 Apr 1995 16:16:00 -0700 

Date: Fri, 28 Apr 1995 16:16:00 -0700
From: crawford@cs.ucdavis.edu (Rick Crawford)
Message-Id: <9504282316.AA28594@ivy.cs.ucdavis.edu>
To: cemnet@mcfeeley.cc.utexas.edu, roundtable@cni.org
Subject: Audience tracking system


The Media-Industrial Complex is moving from relatively primitive systems
for Just-In-Time production and inventory management, to schemes for
"managing" Just-In-Time CONSUMPTION!

I'm reminded of a wonderful graphic from Adbusters showing the back
of a person's shaved head.  At the base of their neck is a Bar Code.
The caption states,  "The PRODUCT is You!"

-rick    crawford@cs.ucdavis.edu
------


                  Advanced Internet Publishing
                             and
      !!! ======>   Audience Tracking System   <====== !!!
                 Debuts At Newspaper Convention


(NEW ORLEANS) April 25, 1995 -- TeleGrafix Communications Inc. of Huntington
Beach, Calif., and Cykic Software Inc. of San Diego have announced the first
media server systems dedicated to electronic newspaper publishing and online
broadcasting that integrate the Internet and World Wide Web with advanced
database, audiotex, fax-on-demand, advertising placement and
audience measurement technologies. <========== !!!!!!!!!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

The media servers, which combine TeleGrafix's RIPscrip(TM) 2.0 online
multimedia software with Cykic's MultiBase(TM) Internet networking platform,
were demonstrated today for the 1,500 newspaper publishers attending the
Newspaper Association of America's annual convention in New Orleans.

<...>

Multibase is a unique multiuser networking system and database environment 
for advanced online and Internet media systems. It operates on 386, 486 and
Pentium-based IBM-compatible personal computers. Programs that run under 
dBASE, Clipper, FoxBase+ and other popular systems can be run under 
MultiBase with few changes. <...>

The media servers combine TeleGrafix's Cybermedia Advertising Research
System(TM) with Internet audience tracking technologies developed by Cykic.
                ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
These tools are ideal for consortia such as the newly announced New Century
Network founded by eight major newspaper publishers, or by any other group
seeking ways to put electronic newspapers before the widest possible audience.
Publishers can now determine exactly who is accessing World Wide Web sites,
           ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
collecting precise individual user information.  Advertisers may also receive
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
live, real-time reports on advertising reach and effectiveness.
      ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

<...>

Cykic Software was founded in 1987 and is privately held.  Its networking 
and database technologies are widely used in the aerospace, defense and 
health care industries, by organizations such as the U.S. Department of 
Defense, Martin Marietta, Kaiser Permanente, TEAC of Korea, and John 
Deere & Co.

Contact:  Patrick Clawson, TeleGrafix Communications,
Phone: (714) 379-2140.  Fax: (714) 379-2132..  BBS: (714) 379-2133.
Internet: patclawson@delphi.com

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