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Technology, Scholarship, and the Humanities:

The Implications of Electronic Information


The Institutional Implications of Electronic Information

     William Y. Arms

     Vice President for Computing Services
     Carnegie Mellon University

Abstract

Electronic information is changing scholarship. Effective change requires leadership. The allocation of resources and the enthusiasm with which senior faculty embrace new forms of information will shape future universities. Leaders must set ambitious but sensible expectations, recognizing that a venture such as an electronic library may take a decade or more.

Major projects in electronic information resemble the experimental sciences, with large interdisciplinary teams. Such projects require more money than universities can provide, but the humanities cannot rely on crumbs from government agencies whose mission is to support the sciences. Humanities departments have not yet learned to reward these new forms of scholarship in the tenure process. Peer review often encourages scholars to follow well-established paths and penalizes bold innovation.

Electronic information is leading to open libraries to which many organizations contribute jointly. This will require changes in the traditions and training of librarians. Librarians will need support from their universities to reallocate resources. Scholarly publishing is under economic pressure. Electronic information both aggravates the problems and offers a glimmer of hope for a solution.

This is an exciting time for the humanities. Universities that welcome the new scholarship can make fundamental contributions in almost every discipline.

© William Y. Arms, 1993


Change

Introduction

Universities have difficulty in handling change, yet our age is above all a time of change. Electronic information and computer tools are creating new areas of scholarship and changing the possibilities in others. Word processing, online library catalogs, fax, and electronic mail are well established. Electronic texts, databases, digital libraries, and electronic publications are making the computer part of the scholarship itself. Digital audio and high-definition television are close behind.

Whether these developments are desirable is irrelevant. They appear inevitable. New fields of study are opening up, new methods of study are emerging, and new tools are taking the drudgery out of traditional academic work. Universities must recognize this situation as an opportunity and make the changes that will stimulate new developments, without sacrificing traditional scholarship.

Effective change requires leadership. This is a time of financial stringency. Growth in one area demands cuts in others. The allocation of resources made by presidents, provosts, deans, and department heads will set the scene for scholarship at a university. The enthusiasm with which senior faculty look beyond the traditional methods in their disciplines to embrace the new will decide the type of faculty appointed and the areas in which research is carried out. Together they will shape their universities for the next generation.

This paper looks at some of these issues. Many of the examples come from three universities where I have worked: the British Open University, Dartmouth College, and Carnegie Mellon University. Each is a leader in using technology for academic purposes. The universities are very different, yet their overall experience is the same. The academic benefits of being a leader are great. Each has gone through organizational stress to achieve leadership, but other universities that tried to ignore technological change have suffered similar stresses. It is surely better to be ambitious, accept the challenge, and emerge as a leader than to reject the opportunities and be forced to play "catch up."

Leadership

Both Dartmouth and Carnegie Mellon owe their success in campuswide computing to presidents with a strategic vision and the determination to follow it through: John Kemeny at Dartmouth and Richard Cyert at Carnegie Mellon. Both had to wrestle with the tensions between tradition and innovation, the need to create budgets for technical staff and equipment, and differing rewards for new forms of scholarship. Both were fortunate to be president during times of prosperity. The formation of the Open University was a personal project of the prime minister, Harold Wilson. The support of his cabinet was vital for its early success.

Lenin is quoted as saying that to stage a successful revolution requires only that 5 percent of the population supports you. The number of faculty members who supported the computing initiatives at Dartmouth and Carnegie Mellon was certainly greater than 5 percent, but many faculty were reluctant fellow travelers. In the 1970s, the department of mathematics at Dartmouth proclaimed that all freshmen should pass a test in computer programming, but that the faculty need not acquire even minimal proficiency.

As an example of the role of the president in setting priorities, during the 1980s Carnegie Mellon funded computing generously, but libraries and fine arts were kept short of money. The type of research that a historian can carry out at Carnegie Mellon today is heavily influenced by the good computing but comparatively weak library collections that resulted from these priorities. One historian, David Miller, has developed the Great American History Machine, a computer system that combines census data from the nineteenth century with algorithms for exploring history through those data. In a few seconds, it can generate maps that show demographic, economic, or social characteristics of the United States over the years. Each map would have required weeks of work by traditional methods. The Great American History Machine contains no new data, but it can turn obscure numbers into useful historical information.

Additional examples of how administrative decisions can influence the academic program of a university come from Dartmouth. In the early 1970s, some of the early work in handling classical Greek texts by computer was carried out at Dartmouth. This expertise was lost because no department was prepared to use its funds to support computing in the humanities. More recently, Dartmouth has been building a computer collection of commentaries on Dante's The Divine Comedy. The leader of the project, Robert Hollander of Princeton University, has maintained a long-term commitment, but over the years all the Dartmouth founders have left the university. The project has continued at Dartmouth, however, because the university recognized its strategic importance.

The Allocation of Resources

The process by which resources are allocated at a research university is arcane. In the United States there are two basic principles: this year's allocation is the same as last year's, with very little reallocation; principal investigators have almost total control over funds raised externally.

Moving resources from one area to build up another is fraught with difficulties. The academic department dominated by tenured faculty is a powerful force toward retaining the status quo. To close a department, however moribund, is seen as an act of academic vandalism. When a corporation closes a factory, its stock price usually goes up. When Columbia University closed its library school, nobody's stock went up. There is little obvious incentive and much vocal disincentive to change. That is why, in the 1960s, Oxford University still had more professors of divinity than of mathematics.

In two years, 1969-1971, the founders of the Open University made hundreds of basic decisions--more of them in those two years than most universities make in a century. Most were superb, and the university has been a great success. A few decisions were clearly wrong. Unfortunately, one of the mistakes was to create an academic structure that blocks almost any suggestion for reallocating resources. Decisions that were made in a few hours during the first two years proved to be as immutable as the laws of the Medes and the Persians.

New initiatives require new funding. Resources can be found only by the leaders of the university making hard choices. The director of the Ashmolean Museum once mused that the best strategy for the museum was to sell part of its collection to provide funds to look after the rest, but he doubted whether he would retain his position if he carried out such a strategy. No dean of humanities would advocate cutting faculty numbers to provide resources that will make the remaining faculty more productive. Yet it is happening. Year by year the portion of the budget that goes into computers and networks and support staff increases, one per cent at a time. Meanwhile, in most universities, the number of students per teaching faculty member creeps up.

The Management of Expectations

The term "management of expectations" was coined to describe some of the difficulties faced by Athena, MIT's campuswide computing project. Every major initiative begins with a vision. To create excitement and gather resources, the leaders paint the vision to their university. Whatever the subsequent achievements, they never equal the previous expectations. People ignore the achievements and seize on the gaps to cry, "I told you so!" The superb computing Carnegie Mellon enjoys today is very much the picture that Cyert painted in 1980, yet few give him credit for it, preferring to lament the failure to achieve all of his most more extreme objectives.

The same pattern can be seen in electronic libraries. Today's best, such as the Mercury library at Carnegie Mellon, are but a small step toward a bold vision. They are expensive, are difficult to use, and have tiny collections. Those of us working in the field see computer systems improving rapidly, electronic publishing blossoming, and equipment prices tumbling. We also see steady progress in overcoming social, legal, and economic obstacles. We believe that within ten years we can build electronic libraries that scholars will love to use. We also know that before this is achieved, we will go down blind alleys, slip schedules, and exceed budgets, but we are confident that the results will be worthwhile. A university that wishes for the benefits must embrace the vision, but must show patience while it is being realized.


The Humanities Faculty

Many of the organizational implications of electronic information are particularly important for the humanities. Until quite recently, most scholarship in the humanities could be carried out by a single individual, with librarians and research assistants providing valuable support. Electronic information is changing all of this.

Experimental and Interdisciplinary Scholarship

In some areas, humanities research is beginning to resemble the experimental sciences, with interdisciplinary teams cooperating on long-term projects that require substantial budgets for equipment and staff. Every humanities department is acquiring an experimental component that requires permanent teams of support staff, such as computer professionals, expensive equipment that must be maintained, space for project teams, and administrative support. At the very least, everybody would benefit from a personal computer connected to the national networks.

Some of the leading projects in electronic information have been led by established faculty in the humanities, but many have been maverick projects with little institutional support. Sometimes junior faculty members have pursued new ideas against the opposition of senior members in their departments. On other occasions, scientists have applied their experience to organize research projects that apply technology to topics in the humanities. Some projects have been coordinated by publishers, librarians, or independent scholars. The team that has built the Mercury electronic library at Carnegie Mellon has been led by a group with backgrounds in libraries, computing, economics, linguistics, operational research, and computer science.

The new Oxford English Dictionary is another such interdisciplinary project. The first edition was created by James Morris and his colleagues over four decades at the end of the nineteenth century. Photographs of Morris at work in his grandly named "Scriptorium" in Oxford show a primitive shack filled with slips of paper. The dictionary was a landmark in lexicography, but it exists only as static printed pages. Keeping it up to date proved impossible. The new dictionary is a computer database, encoded in the SGML mark-up language. The ability to update it continually means that a wide variety of publications can be created with minimal effort. This new Oxford English Dictionary required cooperation between the world's largest team of lexicographers, in Oxford, and a team of computational linguists at Waterloo University in Ontario, with corporate support from IBM. Leadership of the new edition was as much a question of administration--budgets, schedules, personnel, and marketing--as of lexicography.

Many faculty members in the humanities have difficulty seeing themselves as leaders of research teams and have difficulty accepting the constraints of teamwork. A few fields, such as archaeology, have long had teams of people with large budgets, but these are the exceptions. In contrast, a senior scientist expects to be the leader of a team of people, supported by extensive laboratories and computers. In high-energy physics, for example, projects have become so large that published papers may have 100 names on them.

The central task at the Open University in the early days was to create course materials. Some good faculty members proved incapable of working in course teams. They could not accept that colleagues would suggest drastic changes to drafts that they had worked hard to prepare, nor did they have the right skills to present their own suggestions in ways that were constructive and helpful. Several course teams collapsed in acrimony.

The key to interdisciplinary projects is personnel management. Universities are plagued by caste distinctions that inhibit teamwork. Faculty treat nonfaculty colleagues with disdain, professional librarians act like a medieval guild, and computing professionals consider technical knowledge the only measure of worth. The cultural divide between the humanities and the sciences is well known, but an equally deep divide lies between scholars, librarians, and computing professionals.

The wide difference in salaries is a further barrier. It is troubling to pay a programmer more than a professor, or to see the dean of the medical school earning twice as much as the president. Yet this disparity is necessary. Top-class work requires top-class people, and top-class people in certain essential fields have a high market value.

Cooperation between universities and industry can be important in major projects, but brings its own cultural differences. The Andrew project that developed the computing system at Carnegie Mellon brought IBM staff to work on campus. At first, the IBM staff thought that the university people lacked discipline because they worked erratic hours. The university staff considered the IBM people uncommitted because they worked regular hours.

Rewards and Recognition

Academic reputations are made by peer review, through publication of journal articles and academic monographs, and through committees of senior faculty who determine promotions. Recent incidents in which ignorant politicians have tinkered with the award of grants show the importance of peer review in maintaining academic standards. However, peer review has one major disadvantage: It encourages scholars to follow well-established paths and penalizes bold innovation. Despite having John Kemeny as president, Dartmouth denied tenure to one of the pioneers in natural language processing because his work was realized in a computer program, not as papers in learned journals.

The most prominent hurdle in an academic career is the award of tenure. The tenure process is one of the reasons that American universities have such vigorous research programs, but it can also inhibit true innovation. Several of the leaders who have applied technology in the humanities have been urged at crucial times in their careers to concentrate on traditional research that was likely to gain them tenure, rather than to continue with their more creative work.

While a junior faculty member in classics at Harvard University, Gregory Crane began work on the project known as Perseus, which uses the concept known as "hypermedia" to link sources such as texts and maps with tools such as dictionaries. In particular, Crane has aimed to give the general student an appreciation of the poems of the Greek poet Pindar. The importance of Perseus does not lie in its sources. The scholarship lies in the approach and in the organization of existing materials by highlighting links between them. Some traditional scholars refuse to call this scholarship.

Preston Covey, a philosopher at Carnegie Mellon, is a pioneer in using multimedia videodiscs to explore issues in applied ethics. To carry out this work he left his tenure track position and accepted an administrative appointment.

To an outsider, Crane and Covey appear as pioneers carrying out true research. Yet each of them jeopardized a conventional career by not following the well-trodden track of previous generations. Covey's story has a happy outcome. An enlightened department went outside the university's usual procedures and awarded him tenure, but his case may be unique in American higher education. Harvard is less flexible than Carnegie Mellon. With no prospect of tenure at Harvard, Crane is moving to Tufts University.

Money

Interdisciplinary work with a large experimental component needs money. In the sciences, research teams and their equipment are so expensive that universities long ago abandoned any attempt to support them from their own resources. Success in scientific research is highly dependent on raising money from the government or industry. Universities use their own money to recruit new science faculty and to provide them with laboratories that they can use as a base to raise further funding.

The science community has a well-organized lobbying effort to raise government money. The humanities make few such efforts. As a result, direct government support for the humanities in the United States is a tiny proportion of all research funding, about 2 percent, compared with 10 percent in many European countries. Perhaps because of this dearth of funding support, researchers and funding agencies in the humanities are generally reluctant to recognize the size of budget that is needed to tackle large interdisciplinary projects. The success of the Commission on Preservation and Access in raising money to preserve brittle books is a rare demonstration of a concerted effort to seek major government support for the humanities. A central part of this effort was the production of the "Slow Fires" video-recording that showed the destructive effects of acidic paper. Such creative use of lobbying techniques is rare in the humanities.

A current trend is for traditional supporters of scientific research to support general projects in electronic information. A notable example was the National Science Foundation's creation of the backbone of the national network. The immediate need was to support scientific research, but the benefits have accrued to the entire academic community. Program officers in the Department of Defense have also taken a broad view and have supported widely applicable research.

The humanities, however, cannot rely on picking up crumbs from agencies whose primary mission is elsewhere. Although a few private foundations generously support the humanities, lack of funding for large humanities projects is a problem that should not be minimized. More money is needed, and our universities are not rich enough to raise it internally.


Libraries

In the past, universities provided the humanities scholar with a library, perhaps a museum, but few other resources. A university with a large library has had an advantage in attracting faculty. In the future, we can expect a university that provides its faculty with good electronic information to have a similar advantage.

The vision of the electronic library is at least 25 years old, but, until recently, developments were extremely slow. This is changing. The new research library will no longer be a passive repository, but will provide instantaneous and interactive access to information, with the ability to sift, sort, rearrange, and reformat that information.

A key question is whether existing library organizations have the flexibility to fulfill this role and whether the electronic library will develop within or outside traditional libraries. The signals are mixed. It is clear, however, that the training of librarians must change dramatically. The University of Michigan recently fired a shot that should be heard around the world. Dan Atkins, an engineer with no formal library background, was appointed dean of the library school. The new libraries will have to draw talent and expertise from a great range of disciplines. Yet, today, almost every library needlessly restricts its choices by requiring an MLS degree from candidates for professional positions.

Open Libraries

By a strange paradox, good information has never been more important than it is today, yet the university library is declining in importance relative to other information sources. Personal computing, electronic networks, and desktop publishing allow an individual to create materials and distribute them in ways that bypass the traditional publisher and the library. To follow progress in library automation, for example, the best source of information is not a published journal but an electronic bulletin board known as PAC-L. No journal can rival the relevance, timeliness, and frankness of the information that is posted on this bulletin board.

The Wide Area Information Server (usually called WAIS) was developed by Brewster Kahle, a computer engineer at Thinking Machines. WAIS allows people anywhere on the national networks to mount information on their own computers and make it available to everybody. In a short space of time a huge open library has sprung up through the initiative of thousands of such individuals.

Currently, the most advanced software for an electronic library is the Mercury system from Carnegie Mellon University. Mercury also encourages open libraries to emerge. Any college, department, or individual can mount its own information on its own computers, thus becoming part of a national electronic library service. The university libraries will be just one of many contributors to this open library.

Librarians

This movement toward open libraries is foreign to the traditions and training of librarians. During the 1980s many computing centers fought the emancipation that personal computers brought. During the decade, the director of computing at almost every major university left under strained circumstances. Often the director was made a scapegoat for the university administration's inability to set expectations and support them, but frequently the director failed to accept the fundamental changes that were taking place.

To be director of a major research library used to be a job for life. It provided pleasant work, prestige, and a good salary. The prestige and salary remain, but the work has changed dramatically. Ann Woodsworth, formerly director of libraries at the University of Pittsburgh, has written extensively on this topic. She is one of several prominent directors who have decided that they do not wish to spend their working life being buffeted by administrative confusion and have resigned to find areas in which they have more control over their own destiny.

Resources

Few universities make an honest effort to estimate the costs of their libraries, but a true accounting of a typical research library would show that about 25 percent of the cost is in acquisitions, 25 percent is in buildings, and 50 percent is in staff. Discussions of library budgets usually focus on the rising cost of materials, the overcrowding in the buildings, and the cost of computing. Yet, if universities are to respond to the opportunities brought by electronic information, these ratios must change, and the proportion within each category that is assigned to computing must rise dramatically.

No university is rich enough to run conventional and electronic services that duplicate each other. Soon after electronic services are introduced, the conventional should be withdrawn. These are tough decisions. Suppose that a work of reference is available on paper and on CD-ROM. An example might be the MLA Bibliography. It is extravagant for a library to purchase both, but, whichever is chosen, some scholars will be made unhappy. Many university libraries retain a card catalog in elegant oak cabinets, to satisfy the demands of a few faculty members. Even Carnegie Mellon had a five-year gap after retrospective conversion of the catalog before the libraries dared to remove the old cards.

Traditionally, libraries have put only a tiny fraction of their resources into new developments. At a time of rapid change, they need to devote a substantial portion of their resources to innovation. This needs to be new money. They cannot fund long-term change by transferring funds from the library's collection budget or its services to the community.

Collection Development

Perhaps the most difficult decision for libraries, particularly in the humanities, is how collection policies for printed materials should change because of electronic information. Although at present most items in a library are printed texts, many source materials have always been in other formats, such as maps, manuscripts, artifacts, and so on. The printed texts themselves are often a substitute for sources that were ephemeral or no longer exist. No television crew was in the Globe Theatre to record Shakespeare's plays: Therefore we rely on the early printed texts, notably the First Folios. We live in a society where, for better or worse, print is losing its importance as a primary source. To study election politics in twentieth-century America, future scholars will need the libraries to have collected sound bites and television advertising at least as much as the printed record.

Much of the raw material of humanities is difficult to use because it is in a remote location, in poor physical condition, poorly cataloged, or restricted by political barriers. (The disgraceful manner in which access to the Dead Sea Scrolls has been denied is a sad example.) Facsimile editions and photographic archives have long had a role in the humanities by making items available to a wide audience and bringing diverse materials to a common location. Digital reproductions could become a central part of collection development. The CLASS project at Cornell University is making digital copies of selected older books, including Cornell's collection of books in the history of mathematics. After digitization the images are enhanced, with the result that in almost all aspects, the newly printed copies are superior to the original and almost indistinguishable from newly typeset print. The master copy is stored on the computer; other copies can be printed when required. Once this project is completed, Cornell's collection in the history of mathematics will be available wherever there is a computer network.

Versions of information in different media are never exact substitutes. Any member of Harvard University is able to use the collections of any Harvard library without charge. Over the past few years, Harvard Law Library has decided not to subscribe to certain foreign law reports, knowing that they are available through Lexis, but most members of the university do not have access to Lexis.

An electronic text is not the same as a printed version of the same text. It retains the content, but loses the appearance. The serious scholar often needs to work from a print original, but for other purposes, the electronic version may be superior. An electronic text is much more convenient than a printed one for creating a concordance or for textual analysis; the text can be tagged to indicate its linguistic structure or its historical antecedents.

Libraries and the University

Libraries are so fundamental to the academic mission, especially in the humanities, that no director of libraries can make bold decisions unless the academic administration shows leadership in setting expectations and supporting change. Both Kemeny at Dartmouth (a mathematician) and Cyert at Carnegie Mellon (an economist) saw electronic libraries as a fundamental part of their vision. At other universities it is hard to find a senior administrator who is even aware of the issues.


Scholarly Publishing

Two years ago, at the Society for Scholarly Publishing's annual executive roundtable, all participants were asked to write down their most vivid impression of the meeting. Everybody wrote down essentially the same answer: Scholarly publishing is in an economic crisis. Two root causes lie behind this crisis: the publish-or-perish attitude of universities and the tendency to put the entire cost of publication onto the libraries' budgets. Electronic information both aggravates the problems and offers a glimmer of hope for a solution.

Consider, for example, the humanities monograph. Many monographs are so specialized that very few copies are purchased except by libraries. As library budgets get tighter year by year, purchases of monographs have declined to such low levels that many now sell only a few hundred copies. The various steps in editing, publication, acquiring, and cataloging generate delays of years before the book reaches the shelves. If a scholar's library does not buy the monograph, the scholar has two options, travel or interlibrary lending. Both are awkward, expensive, and time-consuming.

If the humanities monograph and its cousin the journal article are in so much trouble, why do they remain so important? Part of the answer is that the alternatives also have problems. Video-recordings and audiotapes have overtaken books in popular culture, but they are expensive to create and distribute. Electronic journals are in their infancy. Currently many people are experimenting with new formats for academic communication. Some of these experiments use networks to replace printed works with electronic equivalents. Others use electronic information in fundamentally new ways. One can hope that a balance will emerge between the old and the new formats in the humanities, just as newspapers and television combine to deliver the news.

Universities must recognize that printed publications are not the only measure of academic output and may not be the best. In several of the examples that were given earlier, such as Perseus and the Great American History Machine, the scholarship is expressed in a form that does not lend itself to a printed publication. It is absurd that faculty are compelled to write papers about their research, rather than publish the work itself. It is equally absurd that libraries are expected to collect these papers, but are not expected to collect the videotapes, databases, and computer systems that form the basis of the research. It is unsurprising that in some technical disciplines, formal publication and libraries have become almost irrelevant to the active researcher and are used primarily to create a historical record of results.

Electronic publishing cannot succeed unless it is as prestigious as print publishing. The American Association for the Advancement of Science, in conjunction with OCLC, is tackling this issue in its new medical publication, The Online Journal of Current Clinical Trials. The editorial team for this journal is drawn heavily from Science, a highly prestigious journal. Their processes for reviewing and selecting material are set to the same high standards.

A group at Johns Hopkins University has developed a technique called "knowledge management." Researchers, publishers, and librarians maintain an ever-changing database that records the state of knowledge in an area, in this case genetic coding. The database supplants both publication and library. Unfortunately, the state of academic life is such that even this team feels compelled to write traditional papers to describe their work to their colleagues.

Disciplines that accept scholarship expressed in many forms and formats provide opportunities for creativity and innovation that an overemphasis on print can stifle.


Conclusion

I am an enthusiast about electronic information, and enthusiasts must be treated with caution. Before electronic information becomes a core part of humanities scholarship, electronic publication takes its place alongside print, and electronic libraries are the equal of the traditional, they must prove themselves. Today much is potential, but universities are blind if they ignore the potential. This is an exciting time for the humanities. Technology is providing vast opportunities for creative scholarship. Those universities that welcome the new, while not abandoning the old, have the chance to make fundamental contributions in almost every field.