Subject: EM - Electronic Markets: Call for Papers
Brigette.Buchet@unisg.ch
Date: Mon, 29 Nov 1999 12:10:58 +0100
From: Brigette.Buchet@unisg.ch To: arl-ejournal@arl.org Message-Id: <C1256838.003D705D.00@paganini.unisg.ch> Date: Mon, 29 Nov 1999 12:10:58 +0100 Subject: EM - Electronic Markets: Call for Papers
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Please pass on to interested parties
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Call for Papers: 2000/3
Focus Topic:
Electronic Commerce and Marketing
Guest Editors:
Professor Torsten Tomczak, University of St.Gallen
Dr. Marcus Schogel, University of St.Gallen
EM - Electronic Markets: The International Journal of Electronic
Commerce & Business Media, is a key forum for advancing the
understanding and practice of electronic markets and commerce
(http://www.electronicmarkets.org/).
The summer issue (Volume 10, Issue 3) focuses on electronic commerce
and marketing. The objective is to show and illustrate the potential
of electronic commerce in both the business-to-consumer and
business-to-business market. Although the majority of companies
are still in the early stages of electronic commerce, many recent
developments have shown that an increasing number of companies and
organizations are attracted to the idea of establishing new channels
of distribution by using innovative information and communication
technologies.
In this issue we will give our readers insight into the current state
of development of electronic commerce and marketing, as well as the
strategies, frameworks and visions that support them. Further, we
will explore some of the challenges companies have had to face and
the efforts they are making towards a successful corporate solution.
We call for articles dealing with the current status of projects,
visions and theoretical work related to electronic commerce and
marketing. Possible topics include,but are not limited to:
Challenges & Issues
Business Models for electronic commerce
Consumer segments in electronic commerce and home shopping
Marketing Strategies in electronic commerce
Direct Marketing methods and customer relationship management
in electronic commerce
Pricing policies and sources of revenue in electronic commerce
Case Studies: Successes and Failures (lessons learned)
EM accepts short papers up to 2500 words, or long papers up
to 5000 words. Please refer to the Contributors' section at
http://www.electronicmarkets.org/
for templates and specifications (lefthand navigation).
The deadline for submissions will be January 15, 2000.
Regarding Electronic Markets in general, please
contact Brigette Buchet, Executive Editor at
em.editors@netacademy.org.
For more information or to submit a paper, please
contact any one of the Guest Editors listed below:
Professor Torsten Tomczak
Torsten.Tomczak@UNISG.CH
Dr. Marcus Schogel
Marcus.Schoegel@UNISG.CH
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EM - Electronic Markets
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Editorial Office: | Editor-in-Chief:
| Professor Beat F. Schmid
mcm institute for Media and |
Communications Management | Executive Editor:
University of St.Gallen | Brigette Buchet
Mueller-Friedberg-Strasse 8 | Assistant Editor:
CH-9000 St.Gallen | Johannes Haus
|
Phone 0041/71/224 27 74 | eMail: em.editors@netacademy.org
Fax 0041/71/224 27 71 | http://www.electronicmarkets.org/
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