PRESENTERS
Nancy Chesnutt, Advanced Instructional Media, University of South Carolina
Patrick Calhoun, Academic Technologies & Grants, University of South Carolina
A unified organization for information services, systems and resources serves the
learning community at the University of South Carolina - Columbia. The session
will address 1995 and 1999 strategic planning efforts. Points of commonality
will be highlighted along with a few contrasts. The session will feature offshoots
to planning, the fate of recommendations, and changes in attitudes over time.
We will touch on issues of differing professional cultures and of the tensions of
change. A key theme will be the amount of progress gained in division unity as
reflected by the perspectives of directors, line managers, division staff and client
groups.
Outlined below is the essential background to the talk, which will be delivered
by the chairs of the two planning efforts.
QUESTIONS
Given that the two efforts took place four years apart, a series of basic questions
arises. How are the processes alike in their approach? (The division has
persisted in its general purpose and form – what aspects of the organization
continue to need work?) How do the planning processes differ? (What impact
have time and events had on the provision of services by areas of the division?)
How much authority was given to the planners and, ultimately, to their plan?
(The recommendations are broad and thorough going – but are they binding?)
What has been the relationship between planning and the structure of the
organization? (Reorganization has taken place in an ongoing fashion – what has
it had to do with the plan?)
CONTEXT
Over 1994 / 1995 academic year, University of South Carolina examined
services and operations in the division in a wide ranging strategic planning effort
(2). Recommendations were made and acted on as a result of the planning
process and a handful of critical values and guidelines have emerged. Either as a
direct result or in parallel, other streams of activity also took place: service
model analysis, integrated action & budget plans and targeted task force efforts.
During the 1998 / 1999 year, a second strategic planning has begun and is
reaching its final phase. A chief goal of planning has been to foster coherence in
the Division. For the internal assessment, a sense of the whole has been
emphasized beginning with broad staff participation in the planning processes
themselves.
The merger of University Libraries, Computer Services and Distance Education
and Instructional Support has yielded a full-time staff of four hundred (out of a
total university faculty and staff numbering around four thousand).
PROCESS
Planning has started in each case with team-building for a steering committee
composed of several members each from the three major areas (Computer
Services, DEIS and University Libraries). A specialized ARL consultant has
facilitated at critical junctures during the subsequent months. The steering
committees devised and executed a process divided into general phases: setting a
planning framework; acquiring information & deriving recommendations; and
clarifying & presenting overall recommendations.
Both efforts have followed the same general outline –
Establishment by the Vice-Provost
- Purpose and guidelines given, e.g., budget restrictions for any
proposed recommendations; importance of administrative economies;
respect for all staff
- Steering committee (drawn from all areas) constituted
Discussion (Focus) groups
- Controlled discussion groups in which staff were asked the strengths
and weaknesses of their departments and the Division ("what works"
and "what doesn't work"); handled confidentially
Director input
- Written or verbal opportunity to discuss services, projects, threats,
difficulties, success stories
Derivation of recommendations
- Filtering of Task Force recommendations; proposals based on
distilled Focus Group views
The first planning report (2) was followed swiftly by two efforts: a study of
computing issues (fall '95) and a division wide analysis of all services and
operations in what amounted to a definitive planning phase (spring '96).
DIFFERENCES in PROCESS
Visioning: Plan I had an initial kick-off retreat: over forty 'key people' were
invited to a facilitated discussion on the purposes the planning should address,
taking imaginary snapshots of what the Division would be doing in the year
2000.
Review of services: Plan I solicited the Dean's direct reports to provide full
details of their services.
Task forces: Plan I commissioned task forces to conduct studies of selected
topics, e.g., staff development, personnel practices, technology &
standardization, multimedia
Line management perspectives: Plan II steering committee members conducted
interviews with a sampling of line managers and supervisors.
Directors' views: Plan II has included individual interviews with direct reports of
the Vice-Provost
UPCOMING EVENTS in Plan II
Monitoring: A monitoring device to track progress on recommendations
Alterations to service models: proposed changes based on fresh
analyses of division services
Handling of recommendations: Final disposition and implementation
ISSUES
Similar issues have come up during both planning processes. A selection of the
most important is presented below:
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Perspectives
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How do perspectives differ at the director level, the
level of middle management, the front-line staff? What about the perspective of
the Vice-Provost? And what about the customers' perspectives?
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Cultural differences
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Do difficulties in communication and concerted
action arise from the 'temperament' or cultural variation of the different
occupational specialties in the division?
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Planning vs. operations
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Planning occurs in a separate, sequestered 'envelope'
from day-to-day operations. How can the two intersect gracefully to produce
workable and effective decisions? When warranted, how is restructuring
accomplished? (3)
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Priorities / decisions
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For a large unit, how are priorities set? What are
effective modes of communication, exchange of perspectives and decision
making?
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- Sullivan, Maureen and Calhoun, Patrick. Strategic Planning for A Library,
Computing, and Media Support Organization, CAUSE '95 Proceedings, pp. 1-6-
1 to 1-6-6.
- The Division Plan 1995. University of South Carolina, Division of Library
and Information Systems (internal document), 1995.
- The subject of an upcoming conference during fall, 1999 at the University of
South Carolina on information organizations in higher education.