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Project Briefing: Spring 2007 Task Force Meeting
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Business Transformation:
Building the Museum of the 21st Century

Bonnie Szirtes
Business Architect, Research and Business Intelligence
Canadian Heritage Information Network (CHIN)

Canadian museums, more than ever before, are responding to the challenges of adapting to an ever-changing environment to remain relevant to their communities, stakeholders and funders. They are responsible for engaging new audiences, dealing with repatriation issues, looking for new funding opportunities, competing with other venues for visitors and visitor dollars, and creating experiences for these visitors. New and emerging technology opportunities can help museums transform their business practices to adapt to this new environment. This session will examine what business transformation is and why it is important to museums. The results from two research studies commissioned by CHIN will be presented: 1) Transformational Technology Opportunities in the Next Decade and 2) Competitive Environment Scan.