The McKinsey Global Institute, the business and economics research arm of the McKinsey & Co. consulting firm, has recently issued a report that will be of interest to some readers of CNI-Announce titled “Big Data: The Next Frontier for Innovation, Competition and Productivity”, which reviews some of the techniques used in data-intensive scholarship, as well as other data-intensive analytic methods, and explores their applications to areas like government, healthcare, consumer retail, and manufacturing. The report includes a discussion of estimated payoffs from these new approaches, as well as some consideration of policy issues.
The report can be found at
http://www.mckinsey.com/mgi/publications/big_data/index.asp
Download information is at the bottom of the page. Note that it’s available in several e-book formats as well as in the standard PDF download.
Clifford Lynch
Director, CNI
