Video: Library Brand Recognition

A new video of a project briefing session from CNI’s fall 2013 meeting is now available:

Library Brand Recognition: Generating Visibility in the Virtual Age
Jeremy Frumkin (U. Arizona), Pascal Calarco (U. Waterloo), Oren Beit-Arie (Ex Libris)

The library is often an invisible facilitator to digital content – users have access to certain resources thanks to the library’s mediation, but they are often unaware of the library’s key procurement role. The University of Waterloo and Ex Libris are piloting a new approach that enables libraries to brand electronic information resources (articles) to which they broker access. The solution is based on research conducted at the University of Arizona and Oregon State University. This presentation describes the general context and need for libraries to better reflect their value to their users, the proposed solution and branding approach, and the current state of the pilot and initial findings from the University of Waterloo.

A video of the presentation is now online at

Look for more announcements soon on videos of other sessions from the fall 2013 CNI meeting. To see all videos available from CNI, visit CNI’s video channels on YouTube ( and Vimeo (

Last updated:  Friday, February 7th, 2014