I highly recommend these new publications from the Joint Information Systems Committee (JISC) of the UK. They treat such hot topics as search engine optimization, building good web resources, promoting content, and using the social web for your organization’s resources.

-Joan Lippincott, CNI

**For Information **

Maximising the effectiveness of your online resources

The proliferation of computing and network devices has meant that, over the past 10 years, the internet has become the primary driving force in the access, use and engagement with information. Easy access for all to simple social networking and the explosion in interconnectedness has also turned marketing on its head forever.

In an age when media, business, government and almost every aspect of modern society vies for the users’ attention, how can we ensure that the resources that are being created through public funds reach and engage with their constituent audiences?

The reports, guides and case studies below summarise the key principles in maximising your online effectiveness and present a condensed version of the highly successful series of workshops commissioned by the Strategic Content Alliance and undertaken by JISC Netskills in 2010. Pictures, videos and materials from the workshops which supplement this work can also be found at: http://scamore.eforum.org/cgi-bin/default?section=about

• Guide to maximising your online presence1 (PDF)
• A checklist for value from the internet2 (PDF)
• Reports from the field – Experiences from those ‘at the coalface’ April 20113 (PDF)

If you have any questions or queries, please do not hesitate to contact me.

Best wishes

Sarah Fahmy

Manager

Strategic Content Alliance

The Joint Information Systems Committee (JISC)

1st Floor, Brettenham House

5, Lancaster Place

London, WC2E 7EN

Tel: 0203 006 6075

Mob: 07891 501192

Email: sarah.fahmy

Web: http://www.jisc.ac.uk/contentalliance

Building Bridges to e-Content with the Strategic Content Alliance

Over the past few months, the UK Higher Education Funding Council (HEFCE) has been carrying out a major review of the Joint Information Systems Committee (JISC). JISC is the organization that funds advanced networking, content licensing, and many other vital activities for the UK higher education sector; it has provided key leadership for many innovations, and is widely recognized as a world leader. CNI and JISC have collaborated on numerous areas over the years, and have hosted a series of meetings to bring together US and UK leaders to explore developments of common interest.

The report of the review, along with an initial JISC response, can be found at

http://www.jisc.ac.uk/news/stories/2011/02/review.aspx

(the link to the report is towards the bottom of the page)

I think that this material will be of interest to everybody concerned with the future of higher education in the UK, or with the development of national strategies for funding and supporting advanced technology infrastructure.

Clifford Lynch
Director, CNI