Manager, Research and Business Intelligence
Canadian Heritage Information Network
Since the launch of the Virtual Museum of Canada in 2001, the Canadian Heritage Information Network has developed a database of more than 8000 messages and comments about its professional website and its website aimed at the general public. Messages are analyzed, coded, collected, and stored using the QDA Data Miner database according to specific descriptors such as date, location, language and also categorized based on the content of the message (type of product, message tone, and site feature mentioned in the e-mail). Systematic quantitative analysis provides information about the users and their interests, about their attitudes toward the site, and how the VMC site in general is being used (school work or projects, research, teaching, publishing, personal purposes). Long-term qualitative analysis allows the interpretation of user behavior and changes over time as the VMC itself changes, and as a tool to measure its impact on visitors.