Vice President, Marketing & Comminications
People around the world are finding scholarly content online every day, but often do not have ready access. JSTOR, the online home for more than 1,400 academic journals and other content, turns away more than 100 million attempted accesses each year. We are undertaking new access experiments to better understand and quantify the interest in scholarly content globally, and to find new, sustainable economic models for providing access to more people. This presentation will include discussion of the strategy behind new initiatives, including the JSTOR Register & Read BETA, and early lessons and results from these activities.