Vice President for Product
Five years ago, JSTOR launched two new individual access models: Register & Read and JPASS. We sought to provide access to an underserved population: researchers outside the academy seeking access to scholarly content. We have succeeded in serving this nebulous population. Since 2015, people have read 3.7 million articles for free through Register & Read, and JPASS has 3,500+ monthly active users accessing content on the platform and taking advantage of new tools, like MyLists and Outline builder, to advance their scholarship. Librarians and publishers talk often about these “other users.” Through these efforts, we have been able to learn more about the needs and behaviors of individual researchers and to use engagement campaigns to ensure they get the most value from their access to research. Through experimentation, we’ve also identified new audiences, like authors and genealogists, who can particularly benefit from JSTOR’s individual model. In this session, we’ll discuss how our models have evolved alongside our institutional relationships, and lead a discussion about how JSTOR envisions responding to the needs of individual scholars in our evolving higher education landscape.